We’re recruiting for a Digital Marketing Executive to support with our marketing efforts within the micro business function, with a particular focus on web development, CMS implementation, Conversion Rate Optimization (CRO), A/B testing, and supporting our website transformation project.

Why join us

This is an exciting time to be joining our Marketing team. As a result of our recent financial investment, we’re expanding our micro business segment. With clear revenue opportunities identified, we’re keen to strengthen the partnership between our Marketing and Sales teams to leverage this potential. You’ll support the Marketing Manager to shape and implement our online marketing strategies, driving lead generation, boosting brand awareness, and enhancing customer engagement. This is an excellent opportunity for personal growth and development as you progress within a marketing team set for significant success.

What We Offer

• Salary: Up to £32,000 per annum
• Great Benefits
• Hybrid working (2 days per week in the office and the rest working from home)
• Opportunities for professional growth and development
• A supportive and inclusive work culture
• Strong work/life balance

What we’re looking for

We’re looking for an experienced Digital Marketing Executive to work closely with the Marketing Manager and internal teams. You will be responsible for managing and optimising the company website, ensuring a seamless user experience and top-tier performance. You’ll implement and maintain CMS platforms such as Storyblok or WordPress, and collaborate with developers to enhance the website, troubleshoot issues, and ensure mobile responsiveness.

You will design, execute, and analyse A/B and multivariate tests to improve conversion rates and website performance. Using tools like Google Optimize, Optimizely, or VWO, you’ll test UX/UI elements, messaging, and CTAs to optimise user experience and drive lead generation.

You’ll leverage marketing automation tools like Pardot to track and nurture leads, and use Google Analytics, Tag Manager, and Search Console to measure performance and identify opportunities for improvement. You will collaborate effectively with sales teams to align marketing and sales initiatives, track and analyse digital campaign performance, and provide comprehensive reports to the Marketing Manager.

Your experience in B2B digital marketing, particularly within the technology or professional services sector, along with a proven track record in executing successful B2B campaigns, will be key to your success in this role. Proficiency with marketing automation software (Pardot, HubSpot, or similar) and CMS tools is essential.

Our Story

WorkNest is part of a wider GRC (Governance, Risk and Compliance) division owned by Inflexion. We are a powerhouse of Employment Law, HR, Compliance and Health and Safety support services, weaving pragmatic advice with powerful technology platforms. We have experienced exceptional growth over the last 24 months, fueled by the acquisition of several leading business services groups, which has bought together the most gifted practitioners in people management, health, safety and wellbeing, employment law, professional training, and business technology. We are proud to offer a broader range of services to help protect and nurture organisations of every size.

At WorkNest, we believe our people are what make us. We value, respect and support our colleagues, understand the importance of work-life balance, and work together to deliver a brilliant service for our clients.

We are committed to delivering on our four core values that we believe all our colleagues should align with: Integrity, Excellence, Teamwork and Inclusion.

Up for the challenge?

If you share our values of Integrity, Excellence, Teamwork and Inclusion, please use the purple ‘apply now’ button to begin your application. You’ll be asked to submit a CV and covering letter outlining how you fulfil the person specification for this post.

WorkNest is committed to creating a culture of Inclusion and ensuring that everyone – job applicants, clients, colleagues, and anyone else we deal with – is treated fairly and with respect. We continuously review our policies and processes to support our aim to create a diverse team, however, please speak to our Talent and Recruitment specialist if there are any adjustments, we need to make in order to ensure, a genuine equality of opportunity.

See why WorkNest is a great place to work - Take a look at our WorkNest Culture video: https://worknest.wistia.com/medias/tg8eo5hyce

Closing date: 18th April 2025. Please note: Applications will be reviewed on an ongoing basis. We may look to close the advert early, so please don't delay in submitting an application.