Are you a strategic, hands-on product marketing leader ready to make a real impact in a purpose-driven business? We're looking for a Head of Product Marketing to help shape and deliver powerful propositions that connect with our B2B customers and support our ambitious growth.

Why join us

WorkNest, part of the wider Governance, Risk and Compliance (GRC) division owned by Axiom GRC, is expanding fast. Our group includes experts in Employment Law, HR, Health & Safety, Cybersecurity, ISO, and Compliance – powered by pragmatic advice and cutting-edge technology. Recent acquisitions like Bulletproof, Pentest People, IMSM and Wirehouse have accelerated our growth across UK and global markets, and we’re now aiming for £250m in revenue with >25% CAGR through a mix of organic growth and strategic acquisitions.

We’re recruiting for a strategic and results driven Head of Product Marketing to lead the go-to-market success of our ‘People Services’ product portfolio. This is a high impact leadership role that bridges the gap between product, marketing, sales, and customer success to drive growth and market insight.

You’ll be responsible for defining the strategic direction, orchestrating GTM activities, and ensuring our products win in the market through differentiated positioning and messaging, compelling commercials, and seamless functional enablement.

What We Offer

• Salary: £65,000 – £75,000 per annum
• Remote/Hybrid working
• Great benefits
• Supportive and Inclusive work culture
• Opportunity to shape our product marketing strategy from the ground up and drive a meaningful change.

What we’re looking for

We're looking for an ambitious Head of Product Marketing to lead our strategic marketing efforts across a diverse product portfolio. In this pivotal role, you'll shape and execute the overall product marketing strategy, ensuring it's tightly aligned with business goals, market trends, and customer needs. You'll collaborate with teams across Product, Sales, Marketing, and Executive Leadership to influence go-to-market plans, prioritise growth opportunities, and steer the successful delivery of initiatives to influence our approach across PR, SEO, PPC, events, and more. Using market and customer insights, you'll guide investment decisions, develop compelling business cases, and continuously refine our strategic direction.

You will be responsible for defining value propositions, messaging frameworks, and positioning strategies that make our solutions stand out in a competitive market. From leading competitive analysis to enabling sales teams with the tools and training they need to succeed; you’ll play a key role in bringing our products to life across every channel. This is a fantastic opportunity for a strategic, commercially minded marketer who thrives on cross-functional leadership and is passionate about driving impact through smart, insight-led product marketing.

About You

We’re looking for a hands-on product marketing leader with a proven track record of launching successful B2B propositions, ideally in the people services or technology space. You’ll bring deep expertise in product marketing techniques like market segmentation, buyer personas, and product market fit, and you’ll know how to use data to drive continuous improvement. You’ll be someone who’s comfortable making difficult decisions, you’ll be eager to roll up your sleeves and guide the team with credibility whilst bringing smart, experience led solutions to the table. You’ll have a natural ability to engage and influence stakeholders at all levels, always keeping the customer at the heart of what you do. Strong organisational and project management skills are a must, and if you bring knowledge of employment law, health & safety, or HR, that’s a bonus. Most importantly, you'll be someone who thrives in a collaborative, fast-moving environment and is excited to contribute to and help grow our amazing, values driven culture.

Full job specification available on request

Up for the challenge?

If you share our values – Integrity, Excellence, Teamwork, and Inclusion, click the ‘apply now’ button to send us your CV and covering letter outlining how you meet the role criteria.

WorkNest is committed to promoting inclusion and diversity in all we do. If you need adjustments to support your application, please contact our Talent and Recruitment team.

Discover what makes us a great place to work: Watch our Culture Video - https://worknest.wistia.com/medias/tg8eo5hyce

Closing date: 11th July 2025. Please note: Applications will be reviewed on an ongoing basis. We may look to close the advert early, so please don't delay in submitting an application.